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The Importance of Building a Brand

By Wendy Dessler on May 15, 2018

Having a great brand is just as important as having a strategic plan. We're pleased to have Wendy Dressler of OutreachMama.com give her view on how to create one that will delight your target market and drive the right customers to your business. — Tom Lombardo


Your brand is the face of your company. In simplest terms, your brand is your name, your logo, and your color scheme, but in reality, it’s so much more.Your brand is what defines your business, what people know you for, and how people recognize your work.

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Set Up Your Software Implementation for Success

By Andrew Ritchie on May 8, 2018

If you are implementing new software into your organisation there are steps that should be taken to ensure it rolls out successfully. Software implementation projects can be large and complex so for the purposes of this article I’m going to assume you’ve completed your business case and vendor selection process. You are happy with the product you have chosen, your resources are allocated and it is time to start the rollout. You will have technical configuration and training planned, but there are also tactics that you can employ to increase your chances of setting up your implementation for long-term success.

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Working Efficient Hours vs Working Long Hours

By Stephen Lynch on May 1, 2018

I read the following scenario in a New York Times article titled, “They work long hours, but what about the results?”.

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How To Stand Out in a Changing Industry

By Andrew Ritchie on Apr 24, 2018

I enjoy live music and frequently attend concerts but none have inspired me to write about the experience in a business context until now.  On Friday night I saw Las Vegas based band The Killers, as much as I enjoyed the night, it left me thinking about changes in the music industry and the impact of creating a brand.

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How To Create a "No Excuses" Culture

By Stephen Lynch on Apr 17, 2018

Steve Blank is a silicon valley author, entrepreneur, university lecturer, and pioneer of the Lean Startup movement. I read an interesting blog article by Steve about creating a “No Excuses” culture and thought I would explore the concept further.

Topics: Management
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Does Writing Down Goals Really Work?

By Stephen Lynch on Apr 11, 2018

Stop me if you have heard the following story:

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Open vs Closed Door Management

By Stephen Lynch on Apr 3, 2018

It’s almost a cliché in business; Managers saying, “I have an open door policy”. But what does this really mean and what are the implications of adopting this principle?

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Three Ways to Use the 70-20-10 Rule

By Stephen Lynch on Mar 27, 2018

The 70-20-10 ratio has several applications that I am aware of: Time allocation in meetings; Resource allocation for driving innovation, Job training - just to name a few. You may be aware of other applications too. The order in which the ratio get applied tends to vary, 20-70-10, 70-20-10, 10-20-70 etc. Here my take on how to apply these ratios in your business:

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Is It Time to Update Your Company Vision?

By Stephen Lynch on Mar 20, 2018


Here at RESULTS.com we recently chose to update our company vision. Obviously, this is not something to be undertaken frequently or frivolously.

Topics: Culture
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How to Start Teaching Your Strategy to Your Team

By Tom Lombardo on Mar 13, 2018

A Japanese proverb says, “Vision without action is a dream. And action without vision is a nightmare.” For any successful organization, the vision is the strategic plan. And yet many leaders find themselves in the nightmare of constantly putting out fires and working “in” the organization instead of “on” it.

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