Having a great brand is just as important as having a strategic plan. We're pleased to have Wendy Dressler of OutreachMama.com give her view on how to create one that will delight your target market and drive the right customers to your business. — Tom Lombardo
Your brand is the face of your company. In simplest terms, your brand is your name, your logo, and your color scheme, but in reality, it’s so much more.Your brand is what defines your business, what people know you for, and how people recognize your work.