<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=809590225841891&amp;ev=PageView&amp;noscript=1">

Recent Posts

Use Your Value Proposition to Unleash Your Employees

By Orlando Werffeli on Nov 24, 2015

"The secret to happy, committed employees isn’t much of a secret, really. In small ways and big, you need to prove to them that their work truly matters." - Jon Olinto, Co-founder of b. good

Continue Reading

Business Process Automation Could Potentially Save You Thousands

By Orlando Werffeli on Oct 27, 2015

There is nearly 11 times more business to business organizations with automation than there were in early 2011. Why?

Businesses are finding new innovative ways in which they can cut down on costs associated to poor productivity. In a recent study by Business Insider, it was found that your company could be losing up to $3,156 per employee due to issues related to poor productivity.

Continue Reading

How to Unite Marketing & Sales to Improve Customer Acquisition

By Orlando Werffeli on Oct 13, 2015

Did you know 87% of the terms sales and marketing use to describe each other are negative? 

So how can we embrace each other’s differences to increase customer acquisition together?

Over the past couple of months, our marketing and sales teams have grown significantly across both offices in the northern and southern hemisphere.

Continue Reading

Day 3 of INBOUND 2015

By Orlando Werffeli on Sep 11, 2015

Sales in a new light, with a new set of ABCs by Daniel Pink at INBOUND 2015.

Continue Reading

3 Social Media KPIs for Small and Midsize Businesses

By Orlando Werffeli on Aug 17, 2015

3 KPIs every social media marketer should consider when tracking performance:

Social media isn’t the easiest marketing tool to measure, considering constant changes to algorithms, and the fact senior executives prefer to focus on more traditional methods. There's no doubt social media is an important part of the marketing mix, but how valuable is it for creating leads, increasing sales, improving brand recognition, etc?

Here’s how you can go about it - set a small number of Key Performance Indicators (KPIs) that are simple, easy to measure, explain and prove its value. If you’re asking the question; "what is a KPI?" make sure you read our blog "What is a KPI?"

Continue Reading