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How the HG Group Uses RESULTS in the Pursuit of Excellence


The HG Group provides heavy equipment to the earth moving and mining industries across New Zealand, running three integrated companies out of their headquarters in Masterton. One offers earth moving equipment for hire, one offers mobile rock processing machinery, also for hire, and the third sells attachments such as buckets and grabs.  

The companies are family businesses run by the family with Gem Hart operating as leader.The family’s fascination with heavy equipment goes back three generations. ‘My grandfather was a bit of a farmer, but farming wasn’t really him,' Hart told RESULTS.  'It was really earth moving. My father was also a farmer in his early days, until he was about 30, and then he went back to earth moving, too. I guess that’s actually the basis of our business today. We have a passion, or, if you like, a love for earthmoving equipment, engineering and machinery.’ 

HG Group was started when Gem’s father, Joe Hart, left his father’s company and established  his own in 2003. ‘He’s got seven children in the family, five sons and two daughters. All the sons are in the business today. We came into it out of school, with a bit of passion and ambition.’

Expert Management

That drove HG Group’s expansion. ‘Now the business is continually improving, continually evolving,' Gem said. ‘We’ve got employees who have been here seven or eight years, which has lifted our professionalism quite a lot.’

HG Group is a classic example of a RESULTS client that uses the platform in much the same way HG Group’s clients use heavy machinery: as a tool. The platform is a means to an ends.

'I check my own dashboard 3-4 times a day, making sure that tasks are getting done, and RESULTS helps to make sure that things are moving along. We’ve now got most of our leadership team using it.’

‘Revenue has more than doubled since we began using RESULTS,' Hart said, noting that the impact has been cultural as well as financial. ‘I’m having my managers go through all the Certifications: Metrics that Matter, Meetings with Impact, Modern Management fundamentals. I think that’s all so critical.’

Over the period we have been using RESULTS.com, our business revenue has more than doubled.
—Gem Hart, HG Group

‘The biggest single thing we’ve taken away from RESULTS is really the training around using it, and the best practices that go into it. RESULTS software is a commitment the business has to make. You have to apply the discipline. Without doing that, implementation of the software is a waste of time and meaningless. It is not a Silver Bullet by itself.’ Hart said.

RESULTS has had a significant impact on communications and employee understanding. The platform’s Meetings interface has changed the way they manage projects, and it’s changed the way they use data. In both cases, productivity has spiked thanks to increased understanding. ’Pre-populating meetings, I think, is essential,’ Hart said.

‘As you teach it in your course, being productive in a meeting starts with making sure you’re prepared. Everyone knows what the purpose of the meeting is. One thing that’s interesting is that I’ve actually moved most of our meetings to Monday, which has been really good, because on Friday night or Sunday night you put in all your notes, and that has helped make the meetings really flow. RESULTS is a commitment the business has to make, and it has to apply the discipline. Without doing that, implementation is meaningless. It's not a silver bullet.'

Employee Buy-In

A lot of their meeting notes are about metrics, which Hart has used to define jobs and to help his 38 employees know exactly how well they are performing. ‘We’ve updated their job descriptions to role cards, which is another thing that I’ve learned from RESULTS,’ Hart explained. ‘And I think its been important and really key. The first part of their role card is KPIs, and then it goes through your core values and behaviors, and your skills, abilities and talents. I think that’s quite important. 

RESULTS has seen many executives hesitate when it comes to revealing data to their employees, but Hart has always embraced the right level of transparency. ‘I think people want to know that their job’s OK and that the company is safe," Hart said. 'So that’s why we're willing to show how we are tracking. If it's green or red, I know that our staff knows that’s part of the picture as to how well the business is doing.’

Their employees have responded exactly as Hart wanted. They have become financially astute, and so he has been able to rely upon them more. ‘We’ve worked on how we empower, and we coach our team based on RESULTS’ training, which is to know the goal, the reality, the options–and the will. I think a lot of our people have gotten the confidence to say, “Hey we can do this,” and they make the right decisions.'

Core Values

It’s instructive to look at how the management philosophy that RESULTS facilitates dovetails with HG Group’s mission. Hart’s companies set out ‘to provide for our families and communities,’ while trying ‘to do what is right and commendable at all times.’

‘One of our values is "One Direction, One Team," and that’s making sure that we’re treating everyone as a team member and going in the same direction. Now a lot of our people even act as owners. Often you’ll see people go over and above what they need to do. For instance, just recently we had two people here because they wanted to make sure that things were done right for our customers. But they were actually on annual leave. I think that it's quite rewarding to see that their hearts are in it.’

Learn More about HG Group

Tom Lombardo

RESULTS' Director of Marketing and a passionate student of the incredible shift B2B marketing is enjoying today. As one of RESULTS' main advocates, he has become an equally passionate student of management psychology that creates engagement, creativity & growth.

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